Here are the titles and magazines
that we recommend for every publisher's library.
Practical books that will help you to run a better
publishing operation.
Publishing is a rapidly changing business, and
this readable and comprehensive reference is right
in step, covering operations, financial, and personnel
management as well as product development, production,
and marketing...
Publishing for Profit is written for the practicing
professional, whether just starting out or looking
to learn some new tricks of the trade. This revised
and expanded edition contains updated industry statistics
and benchmark figures, as well as new chapters on
the state of returns in the industry and ways to
mitigate them, and features a chapter on electronic
publishing, including e-books and print-on-demand.
1001 Ways to Market Your Books is a tome of biblical
proportion, a 700-page "organized potpourri"
of useful ideas, examples, tips, and suggestions.
You name it, Kremer covers it: publication scheduling,
series and directory writing, attaining bestsellerdom,
direct mail, cover design, offbeat advertising,
online sales, alternative markets, and much (really!)
more. He includes addresses and phone numbers, Web
site addresses, and hundreds of marketing stories
from authors and publishers. It is these stories
that inspire one to think outside the box.
Getting Permission, written by intellectual property
expert Attorney Rich Stim, tackles the permissions
process head on, explaining when authorization for
the use of copyrighted materials is needed. It shines
the light on who to ask for permission, as well
as when--and how much--to expect to pay for permission.
This cutting-edge book, the only one on the market
to cover web site permission, includes agreements
for acquiring authorization to use text, photographs,
artwork and music.
This weighty tome is the essential reference for
all who work with words--writers, editors, proofreaders,
indexers, copywriters, designers, publishers, and
students.
A lively, practical manual for newcomers to publishing
and for experienced editors who want to fine-tune
their skills or broaden their understanding of the
craft.
Addressed to copyeditors in book publishing and
corporate communications, this thoughtful handbook
explains what copyeditors do, what they look for
when they edit a manuscript, and how they develop
the editorial judgment needed to make sound decisions.
The fifteen practice exercises ranging from sets
of sentences to 900- word articles are accompanied
by answer keys and detailed line-by-line explanations.
Readers will also welcome the glossary of copyediting
jargon, glossary of grammar terms, and a checklist
for analyzing the idiosyncracies of a publisher's
"house style."
The Handbook provides a step-by-step approach to
reducing operating costs, enhancing inventory control,
increasing profits, improving customer satisfaction,
and controlling assets. In addition, the book fully
examines and evaluates the array of practices, methods,
equipment applications, and current technology that
contribute to the effective operation of any type
of warehouse--including industrial, mail order,
and retail facilities.
Guide to publishers, printers, bookclubs and much
more. The industry bible.
9
New York Times Book Review
(52 issues/12 months)
Amazon.com says: "Each review
has behind it the authority of the New York Times
itself, whose cultural as well as political clout
is simply unmatched in American life. For a book
to sell, it doesn’t necessarily have to be
considered in the Book Review. For a book to be
taken seriously, it probably does--and readers who
take themselves seriously invariably read the Book
Review. --Terry Caesar"
10
Choice (12
issues / 12 months)
CHOICE: Current Reviews for Academic Libraries
reviews significant current books and electronic
media of interest to those in higher education.
11
Booklist
(22 issues / 12 months)
For more than 90 years, Booklist magazine has been
the librarian's leading choice for reviews of the
latest books and (more recently) electronic media.
Every year we review nearly 4,000 books for adults,
more than 2,500 titles for children, more than 500
reference books and electronic reference tools,
and 1,000 other audiovisual materials.
BOOK delivers insights and out takes from the pages
and the lives of today's most intriguing authors.
Every issue is filled with author profiles, excerpts,
literary news and more than 50 reviews.
Covers trade news, book design and manufacture,
bookselling and merchandising, plus interviews with
influential authors and publishing principles. Includes
reviews of over 7,000 new books each year plus regular
columns on rights, people, paperback and hardcover
bestsellers and controversial issues.
Writing in a lively, informal style, two editors
with extensive experience in a wide variety of fields--fiction
and nonfiction, trade and reference, academic and
commercial publishing--explain what editors in different
jobs really do. The authors take the reader step
by step through the editing process, from manuscript
to bound book. They discuss the principles of sound
editing and provide many specific examples of how
to--and how not to--edit copy. They also give examples
of how to deal tactfully with authors and show when
editorial restraint is the best intervention.
This indispensible guide from a book-publicity
insider offers everything authors need to know to
assist their publishers in publicizing, marketing,
and promoting their books. From working alongside
professional publicists on campaigns and marketing
plans to innovative ways authors can generate their
own publicity, Publicize Your Book provides essential
information for the first time author or the seasoned
professional including:
* Effective networking
* Defining your target readership
* Developing a press kit
* Creating pitches for talk shows
* Getting newspaper and magazine coverage
* Marketing on the Internet and in other outlets
* Preparing for interviews and touring
* Setting up bookstore appearances and signings
* Hiring an independent publicist
