Ebook Marketing Tips
Ebooks are downloadable files or CDs that contain information
such as articles, catalogs, chapter extracts, manuals, marketing
brochures, books, and magazine issues. Produced with software
like those listed in our ebook
software guide these products have very low production
and distribution costs compared to traditional printed products.
We stress to our clients that the key focus of any ebook
product should be 1) a high class product that impresses the
end user and 2) automated delivery of downloadable files.
1. Product Brochures
Sending a prospect an ebook about your product is cheaper
and faster than mailing him a printed catalog or brochure.
Benefit: Faster delivery, lower costs.
Recommended Product: DeskTopAuthor for its visual impact
or Adobe Acrobat for ease of use.
2. Free Report
Offer a prospect who registers for your newsletter a free
downloadable report increases the response to your on-line
registration offers.
Benefit: Increased response rates.
Recommended Product: Adobe Acrobat, DeskTopAuthor, or Ebook
Pro
3. Compliation of Prior Magazine Issues
If you are a magazine, newsletter or journals publisher offer
renewing subscribers a free CD with a the prior year's published
issues on it or sell the CD.
Benefit: Increased renewal rates, increased revenue
Recommended Product: Adobe Acrobat for ease of compiling
prior issues into an ebook.
4. Sell Chapter Extracts
If a book has a popular chapter in it, sell it as a downloadable
file.
Benefit: Additional Revenue
Recommended Product : Adobe Acrobat for ease of use or Ebook
Pro to protect your file from unauthorized distribution.
5. Market You Ebook at Amazon.com
Amazon has a seperate section just for ebooks.
Benefit: Additional Revenue
Recommended Product: Adobe Acrobat or Ebook Pro
6. Software Manuals
Eliminate the cost of printing, storing, and shipping software
manuals.
Benefit: Cost Savings, Easy to Update Content
Recommended Product: Adobe Acrobat where you are not concerned
about unauthorized copying and distribution.
7. Ebooks Products
Sell information without the cost associated with printing,
storage, and fulfillment. Especially apealing to customers
who need the information now or who are located overseas.
Benefit: Increased Revenue.
Recommended Product: Adobe Acrobat or Ebook Pro
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